WAAW Shout 94.7 FM, Augustas Music of Power & Praise, is the leading urban inspirational gospel radio station in the Central Savannah River Area. WAAW is a 4,000 watt station, which maintains the strongest signal among gospel stations in the Augusta market. WAAW appeals to a diverse faith-based audience with significant purchasing power among females 25-54 years of age. With beginnings by the Godfather of Soul James Brown, in 1995 the music icon sold WAAW to Wisdom, LLC., out of Charlotte, North Carolina, who still owns and operates WAAW.